Hi,

 

I design research and strategy. 

I question the past and present to answer the future. 
Still sounding vague?

In brief,

I inform and orient the design process. 

 

By Understanding how and why people do something.

Reflecting why and how it could change.

Then concluding changes with people, a common intent (why) and plan (how).
These people are users, non-users, clients, collaborators, stakeholders, or any other experts, be them scientists, artists, bankers or farmers.

In "buzzwords",

"I am a design thinker who facilitates innovation",

But in definitions, in theory, in practice, (...), and in reality, it's never the same story.

About          Methods & tools          Experiences           Wild manifesto

In definitions,

My role is

 

Research

Design

Practice

here

design is to design the design of a design

1

a general concept,

policy

2

an activity

3

a plan or intention

4

a finished outcome,a product

Human factors

Architecture

Industrial 

design

Sound design

Human-computer interaction

Information architecture

Visual design

Content

(text, a/v)

Interaction design

DESIGN OF

RESEARCH

"HANDS OFF"

Design

Research

Knowledge

Knowledge about design

Research

Design

RESEARCH ON DESIGN

Knoweledge

RESEARCH

DESIGN

Research

DESIGN 

THROUGH

RESEARCH

Knowledge

Knowledge about design

Design

"HANDS ON"

Knoweledge

RESEARCH

THOUGH DESIGN

And

there

Derived from past knoweledge

BASIC

RESEARCH

THEORETICAL

Mathematics

Art history

Engineering

Scientific

APPLIED

RESEARCH

Practiced-based

Lab studies

Craft

Based in present experience

EMPIRICAL

In sum,

Considering design as an artefact

  

Design Research & Strategy

=

+

=

(1)

Research

=

Ask & Answer 

questions

(2)

Strategy

=

Define & Conclude

 the answer

(3)

Design Orientation

 

=

Facilitate & Direct

 

 

(4)

The

Design 

=

Develop & Formalize

an artefact

                        

 

 

In practice,
There is no ultimate theory


"Innovative" projects often require unreplicable methods, tools and process.

Depending on the case, investigating market, ethnographic, scientific, historic, visual, or and user research could be required. Interviewing 200 people or just 3 would be needed. Read 50 books or just stay 2 weeks immersed in a context would rather bring the right answer.

I define, plan and execute research. Collect, analyse and synthesize data. Communicate and translate insights. Craft and instigate innovation.

I develop​ and prototype tools to research and elaborate design strategies.


I strongly value quantitative data, although I've mostly used qualitative methods and tools to understand people, their environment, profile, values, needs, inspirations and aspirations. 

 

 

 

In the making of,
I produce 
research guides, tools, reports and prototypes.

I develop various preliminary, intermediary and final research outcomes,

such as: conversation guide and transcriptions, field/desk multimedia documentation, focus group activity tools, surveys, literature review, visual analysis, secondary research report, cultural probes, usability studies, a/b testing, persona, journey maps, affinity maps, trend forecast, design principles, strategic recommendations, prospective scenarios writing (+ format of video/comic strips in collaboration), design concept, mood boards, design workshops, and so on.

In an ideal meme, 

I would

See sharp

like Tarsier

Fitted with supersonic ears, a nocturn vision and a 180° neck flexibility,

It climbs up trees, explores diversity, 

and jumps down on opportunities.

 

Source

Think wide

like a Dandelion

collaborate a lot 

like a sociable weaver

Strongly driven by its context,

light in assumptions, and blown by its mission. It flies DNA's to new territories, comes down to earth safely,

and grows up organically.

 

Source

Clustered around a common pillar,

It builds social nest out of various fibers, shares resources, and weaves individual spaces, in community.

Source

In reality, 

That's me!

I've worked in Belgium, The Netherlands, Australia, Hong Kong, Benin and India. I got a master in Industrial design (2015)  and kept learning things on the way.

Over the last 3 years, I have stepped in many design fields and investigated different sectors of knowledge. From service to product, digital, space, crafts and new medias. By understanding how Indian like to eat pizza, reflecting why people would watch a minigrids video, or by crafting innovation Beninese with weavers. I have immersed in many different contexts and bumped into many life walks.

I've collaborated with the corporate sector (consumer electronics, food service, home appliances, retail spaces) as well as with the art world (fussy fields) or development sector (electricity, healthcare, craft, education)

See CV

See Projects

In the future,

There are many things we could discuss more.

And many projects we could start.

Eve Wolfs 2019 ©